FSBO (For Sale By Owner)


Are you a home owner who is looking for just the “right” price for your house? Or are you someone committed to find the perfect buyer for your property?

If the answer to any of these questions is a yes then understanding a few principles and techniques of FSBO (For Sale By Owner) is essential for your transactions. Most FSBO (For Sale By Owner) experts claim that selling a property directly would save the owners thousands of dollars that would have swept into the pockets of the real estate agent otherwise. Apart from saving a major share of commission, real estate agents aren’t fully acquainted with the property and the neighborhood. Only the home owner understands the lifestyle expectation of a potential buyer and would guide accordingly.

Purchasing and selling a property is seemingly a troublesome task for majority of people. Just the thought of selling your house intimidates most individuals and they tend to make irrational decisions. To avoid inconvenience, it’s imperative to be acquainted with all the options available in the market. Selling via FSBO (For Sale By Owner)or a real estate agent are two most popular options among-st the masses.

We here at Home Solutions FLA, work in a unique way. When you contact us and provide us the needed details about your home through the form (available below), we will evaluate your property with our 20 Minute Professional Property Evaluation and give you a direct cash offer within the first 24 hours of you contacting us. The best thing… we’re ready to close the deal whenever you are.
Everything is up to you.

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Advantages of FSBO (For Sale By Owner)

There are numerous things you need to think about before listing your house as “for sale by owner” however there are countless benefits associated to it. Some of the many benefits you could enjoy after listing your house are listed below.

Scheduling Problems:

When dealing with a real estate agent, mostly there are limited time slots when the agent is available for a visit with your potential home buyer. In order to attain a good price, it’s important to be flexible in your timing schedule for the visits. If you are selling your house personally, you can handle this at the convenience of your potential buyer. Normally the real estate agent handles all the appointments and open houses however the agent would be working for other clients as well therefore would schedule everything accordingly. Therefore it’s important that you cut out the middleman and talk to your buyers directly to avoid any miscommunication.

Saving Agent Fees:

Real estate agents charge hefty amount of commissions from their clients. Normally they go by a certain percentage of the house selling price which is typically 5-6%. So if your particular house sold for 200 grand then $12,000 would be the commission of your hired real estate agent. Do you really believe letting someone else sale your house for you is worth 6 percent of the total share of it?

Directly talking to the buyers:

If you sale your house through an agent, it is probable that you won’t meet the people interested in your house directly. Everything would be handled by the agent on your behalf which might lead to a communication gap between you and the potential buyer. However, if you sale your house via FSBO you would be in direct contact with the buyer and can negotiate accordingly. The art of negotiating lies with physical interaction with the other party. Through face to face interaction, you’ll understand how badly a party is interested in your house and their requirements as well.

After accounting the pros and cons of FSBO, now you are ready to make a rational decision based on your preferences and necessity. If you opted for FSBO, the following tips are necessary to follow to achieve a smooth sail during your transactions. A few basics that are essential to follow if you are listing your house “for sale by owner” are as follows.

Do your Market Analysis:

The first step to selling your house is to know its exact value and worth presently in the market. To do this, you will need to perform a proper market analysis which is quite impossible if done individually. Therefore you will require the help of a real estate agent to perform it on your behalf. You could contact two to three local real estate agents and tell them that you are interested to sale your house and would want to know its actual worth. Most agents would perform the service for free as they’ll see you as potential clients.

After collection of data, perform a comparative market analysis based on the detailed reports by the real estate agents. The reports will give you an insight into the value of the surroundings along with the property as well. The report will also provide you stats of comparative sales in recent months and would help you price your house accordingly. Pricing your house just right would help you sale it within minimum span of time and attract a good number of potential buyers.

Invest on repairs:

A real estate agent would most probably guide you into repairing almost everything of your house. This might result in spending thousands of excess dollars that you won’t be able to cash back after the transaction. To avoid this, it’s important that you understand the perspective of the buyer and make your repairs accordingly. Invest on things that are noticeably bad and make your house as appealing as possible because most buyers tend to look at the physical aspects of the house more.


We want to help you in any way we can and if that unwanted property is causing you stress, we’ll handle it for you! We will offer you an honest, fair and fast deal that you can’t really refuse.

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Market your house:

The key to any successful business venture is in its marketing strategy and execution. Therefore be creative in your marketing skills and market your property thoroughly. Use all means of communication including cell phones and internet to market your property right. With the right reach of audience, the chances of getting a higher price for your house increases exponentially. Social media platforms along with ground marketing are essential in marketing of your house. Print flyers with detailed information and post them around your neighborhood. Make sure everyone knows you’re selling your house through your friends and family as well.

Show Flexibility:

A good salesman always makes its customer comfortable and keeps them at ease. Therefore to get a good sales value for your property, make sure to be accommodative with your buyers. They’ll want to visit the house so be convenient in your timings and reach all out to them. The better you deal with your potential clients, the better prospects are there for you to get a higher price for your house.

Selling your house through FSBO requires dedication and time from the owners. From the first step which is listing the house as FSBO via a MLS listing service to the final transaction, the process demands thorough interest of the owner.

Choosing the Right MLS Listing Service Provider

There are numerous listing services available online or locally that would get your house listed on their website. These services basically differentiate in various factors however it might get quite confusing when choosing which MLS listing service should you choose from. There are companies that offer barebones, without any services starting from 200$ and then there are others starting from 300$ with various packages and services included. The 200$ package doesn’t allow you to make updates to your listing and is hence extremely risky. The other packages allow you to make edits to your listing at low or no costs and would also offer features such as listing your open house listing with your sale listing on MLS.

When choosing your MLS listing service provider, scout the website of the service provider thoroughly and see to their details and information provided as well. It’s also important to see the third party FSBO reviews of that particular website or service. Also, it is important to see the website traffic of the service provider as good Alexa ratings don’t mean that the site is very popular. However reading the FSBO customer reviews is effectual as it gives you an indication of the quality of service provided. Other factors that should be accounted when choosing a FSBO listing service include; Ease of forms available on their website, the locality where the site basically operates and their customer service responsiveness. It is a combination of various factors that provides an insight into finding your own customized service provider.

FSBO (For Sale By Owner) Signs

There are various marketing tools associated with For Sale by Owners properties and houses however the most effectual of all is indeed FSBO sign. Why? The answer is simple, it is the first impression you leave on your potential buyer that visits your house or drives past by it. Mostly people tend to undermine the importance of an FSBO sign by simply neglecting it and saying that they have already advertised on the web. This is a bold but stupid strategy as mostly local people tend to look for houses while driving by in the neighborhood so you might miss out on a potential buyer.

You should also add sign riders which are narrow add-on signs that have additional information. These sign riders are directional arrows or announcements. If your house isn’t located on the main road then you might place the directional arrow at any major intersection. A good practice is to include contact information or QR codes in your sign riders so buyers could scan it to tour the house virtually. Also, it is important that you get your FSBO signs design professionally and don’t just make them out of household tools.

The costs of the FSBO signs vary from a few dollars to $100 signs with reflective aluminum frame. But the average costs of a reflective sign is around $45 per sign if you buy from any online store. The number of signs you should place depend upon your locality. If your house is on a busy street, only a single sign would do the job. But if you live further in the locality, you’ll probably need more signs which should be placed strategically to attract more customers. There are different color variations you could choose from including black on yellow, white on blue, black on white etc. However, be considerate that the color scheme you choose is quite visible from the distance and doesn’t get diminished or blurred out.


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FSBO: A Buyer’s Perspective

If you are a buyer of an FSBO property, it’s important for you to be acquainted with the necessary details to avoid any regrets in future. A buyer should make sure that they have mortgage pre-approval before putting in any offer. Also, they should arrange a neutral entity or a bank to manage all the down payments on the property. Some other precautions you should take as a potential buyer are as follows.

Prepare Thoroughly!

It is imperative that as a buyer, you’ve done your homework and have performed your competitive market analysis in the neighborhood where the house is located. The document would hold all the necessary details required to make a rational decision and evaluate the pricing of that particular property. You could arrange your analysis report from the real estate agent. Accessing the “green sheets” data would pinpoint the property taxes.

It is essential that you get an estimated value of the FSBO property so you know if that property is overvalued or undervalued before making a loan from the bank in regards to payments for that house.

Inspect the House Thoroughly!

It is important that as a buyer of a FSBO house, you inspect the place thoroughly yourself and check for any potentially bad places. Hiring a vicious home inspector to check the wiring’s, moisture levels and other radiations is recommended as he is skilled and has all the necessary tools to perform the inspection. Mostly owners never lie to buyers about the problems in their house, it is just that they are unaware of their presence so it is better to be cautious.

Restrictions on FSBO!

However, if you are either a potential buyer or a seller, it is preferred that you are acquainted with both sides of the picture as it will allow a beneficial transaction for both parties. Despite all the countless benefits of selling your house as a For Sale by Owner (FSBO), there are some restrictions associated to this form of trade.

The foremost restriction is handling of everything by your individual self. From the initial listing and marketing to its final down payment, everything would be your sole responsibility and hence requires a good amount of attention and time from you. Also, the time frame in which your house sales out isn’t predictable and depends upon a lot of things. Most people cannot give that much undue attention to this project of theirs and tend to get frustrated when their house doesn’t sell out. They don’t look at their strategies and try fixing them but instead start getting agitated on regular calls from various potential buyers but not any actual ones. In this frustration, most sellers start panicking and make unreasonable decisions that they regret later and draw extra money from their pockets as well.

Apart from this, the amount of work required in execution of this major plan and ensuring smooth transition from one stage to another is a lot. Managing this with your office work isn’t possible for long durations of time as it would draw your energy out completely. Also, going to a real estate agent isn’t a feasible option either as it would limit your resources and earnings from selling the house. So what option is best suitable that caters to both of these problems equally?

Home Buying Agents!

A very convenient yet effectual option is to go to home buying investors and ask them to buy your house from you. This not only frees you off from any real estate agent and the extra expenses but it also allows you to sale your house at a very reasonable price and in a very short period of time. The process is pretty simple and requires you to simply go to a home buying investor. The investor would ask you for some details and particulars about your FSBO property. After noting down the details, the investor would perform a competitive market analysis and price your house accordingly. The pricing will vary depending upon the size, locality, condition and other factors of your house.

It is recommended that you perform your own market analysis as well however most home buying investors tend to offer great prices for a house. The biggest pro associated to this is that you don’t have to spend your money on repairing your house as the investors would buy the house from you directly without you bearing any repairing costs. You simply need to schedule a visit for the investor and he or she would visit your house and after evaluation, they would offer you a reasonable price for your house.

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Sell Your House Fast Today! Call Us Now! 561-370-8335